About us


We believe that the world is more exciting when women have the confidence to follow the path they have chosen. And we accompany you in our own way, creating for you the clothes that look like you. We are here to support you, to inspire you. We are a brand made for women, by women and this since the first day, when Tally, our founder, created her first models in a small garage in Switzerland.



It all started in 1984. Two passionate and determined people, Tally Elfassi-Weijl and his co-founder Beat Grüring, embark on what would become a great adventure. Driven by the belief that we should all have access to the latest trends, they hit the road aboard their little Fiat to supply clothing to Swiss retailers and fashion boutiques. Their ability to deliver collections in just two to four weeks is a real revolution, and "just in time" becomes the key to their success. Over time, TALLY WEiJL becomes one of the main international players in the fashion sector, opening more than 100 stores per year, thus exceeding the wildest dreams of its two founders.



This is where we are today. With more than 800 points of sale worldwide, 3000 employees who follow us on this adventure. We remained a family business based in Basel, Switzerland, never forgetting where we came from or why we do it all: you. Everything we do, we do for you.